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When opening an online store, it makes no sense to focus on the local market. You simply reduce your profit by selling by 1 city. But by launching a standard online store, with a high probability, your store will not reach the top in other regions.
We offer to optimize the store for several regions at once.
It looks like this: when visiting a site, the system automatically determines its location by ip and issues the site as a subdomain city.site.com according to his city. The city is put in the meta tags (the basis of SEO), and the address of the pick-up point of this city is automatically put in the contacts.
There are no more stores that do not filter by criteria. But few stores use promotion based on these filters.
How does it work? For example, you select the category mobile phones, and set the filter android, version-5, memory size 16GB. You have a page formed and put in the meta tags: "Buy an android 5 16gb mobile phone"And this page participates in the Google search.
This feature is perfectly combined with optimization for GEO-queries, increasing traffic at times.
In most engines, there is a complex, multi-step order processing in the cart. This reduces conversion and sales, because customers prefer fast, simple and clear order processing.
We conducted a lot of A-B tests and brought out the simplest and most understandable algorithm for placing an order.
We set up and test contextual advertising in Google Adwords. We test the conversion on the search and in the CMS networks. Instagram Facebook, we are launching targeted ads. We integrate Google Adwords and check the demand there.
Thus, we determine effective and inefficient advertising channels, since the efficiency and conversion rate are different in different niches.
A standard situation: a novice Internet entrepreneur decided to sell goods via the Internet, ordered an online store somewhere cheap, or made it himself on a certain constructor. It seems like a normal store, there is a catalog, products, a basket. He thinks that now I will launch traffic from adwords and start earning a lot of money. Launched a - 100 clicks, 0 sales. Well, it's okay, he thinks, he still needs to twist-200 clicks, 1 application for a product for $ 10. I invested $ 1000 in advertising, received an order for $ 300. In this case, in 90% of cases, the business of online stores ends for him. This does not mean that Google Adwords does not work, it is just necessary to take a comprehensive approach to the issue of marketing and advertising of an online store.
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